ARC - Innovation in Energy

Changing the game for energy consumers!

PROBLEM

Business challenge: Client was seeking ways to promote electricity conservation using smart meters. ARC Innovations wanted to "change the game for energy consumers'
Technical challenge: Responsive UI (mobile - tablet - desktop). Comprises an HTML5 web site and native iPhone application
Human challenge: How to promote energy management and reveal consumption data in a meaningful and useful way

PROCESS

Fast & furious primary & secondary research including visual research, digital strategy, project definition and stakeholder workshop. Created and validated research informed personas & scenarios. Designed and delivered overall app wireframes including responsive formatting to Jade team for build and visual elaboration.